Marketing Design
Trade Design Lead | Copywriting
Tools: Photoshop | Illustrator | InDesign
As part of the Piping Rock marketing team, I collaborated across departments to drive trade-facing marketing design initiatives for our flagship brand, Nature’s Truth. My work focused on creating product boxes and marketing collateral to engage retail buyers, as well as designing trade ads for prominent publications and dynamic graphics for trade show displays. These designs played a key role in supporting our marketing strategies and elevating the brand’s presence in the marketplace.