PCH Keno

Art Direction | Lead UI Design | Email Design & Development

Tools: Photoshop | Illustrator | Dreamweaver (HTML/CSS)

Publishers Clearing House, founded in 1953, is a privately held billion dollar company. As a lead designer at PCH you are sometimes brought into projects at an odd time, under difficult circumstances, little structure, and need to deliver. This is that example. I was asked to lead the design for the new PCH Keno experience, only to learn that a low-fidelity prototype had already tested with a focus group. I had to flesh out multiple user experiences from web, mobile web, app, and an email program, all within a few short months. In total, I provided 150+ assets to 2 development teams in different states while working with a dozen teams across the 500+ employee organization. A lot was quickly learned.

PCH Keno Experience
Assets Designed in < 6 Months
Revenue Growth Within First 6 Months
PCH Keno App Screens
PCH Keno Desktop Screen
Emails Designed & Built in < 2 Months
YoY – Unique Click Through Rate
PCH Keno Emails


It has been such a pleasure working with Jonathan Terranova, he is a talented Art Director, meticulous, and hard-working; over the years we’ve worked at PCH we collaborated on many email marketing entertainment properties, E-commerce, and Marketing affiliate efforts. He is always prompt, engaging, and a go-getter. I highly recommend Jonathan, I have no doubt that he will do a stellar job and will be an outstanding asset to any company.

— Eugenia Sanon, Salesforce Solution Engineer at Booz Allen Hamilton

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